Penthouse TV is an American premium adult entertainment TV channel consisting of explicit adult material, primarily hardcore pornographic films. The channel's name is licensed from the men's magazine Penthouse. The channel is owned by Penthouse Media and distributed by New Frontier Media's The Erotic Network. Launched in December 2007, it was originally available just as a pay-per-view channel and video on demand service, but since mid-2011 it has been available as an a la carte monthly service. The channel has also announced plans to launch high definition and 3DTV feeds.